Casella Family Brands Announces New Zealand Distribution Partnership with Hancocks Family Merchants
Casella Family Brands is pleased to announce a new strategic distribution partnership in New Zealand with Hancocks Family Merchants, effective 1 July 2026. Under the agreement, Hancocks will distribute [yellow tail] and Peter Lehmann Wines nationwide, including the rollout of the refreshed Peter Lehmann brand identity. As two family owned businesses with deep heritage, the partnership is built on shared values of craftsmanship, premium brand building, and long term stewardship.
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