Casella Family Brands Announces New Zealand Distribution Partnership with Hancocks Family Merchants

Casella Family Brands is pleased to announce a new strategic distribution partnership in New Zealand with Hancocks Family Merchants, effective 1 July 2026.

Under the agreement, Hancocks will distribute [yellow tail] and Peter Lehmann Wines nationwide, including the rollout of the refreshed Peter Lehmann brand identity. As two family owned businesses with deep heritage, the partnership is built on shared values of craftsmanship, premium brand building, and long term stewardship.

John Casella, Managing Director of Casella Family Brands, said the partnership marks an important step for the business in New Zealand. “Hancocks’ strong national reach, family ownership, and proven capability in building premium brands make them an ideal partner for both [yellow tail] and Peter Lehmann Wines.”

Joe Jakicevich, Managing Director of Hancocks Family Merchants, added: “We’re excited to bring these iconic Australian brands to our customers across New Zealand and see strong growth opportunities ahead.”

The partnership officially commences on 1 July 2026, with national distribution to follow.

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