[yellow tail] Wine Unveils Fresh Look
For the first time in over 20 years, [yellow tail] is refreshing its look. The iconic Australian wine brand is unveiling a bold new packaging design that’s more modern, vibrant, and easier to shop—while keeping the beloved ‘Roo’ front and centre. Rolling out globally in 2025, the refresh marks a major milestone in the brand’s evolution and commitment to staying fun, approachable, and relevant for wine lovers everywhere.
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