We were thrilled to be an exhibitor at the recent China Food & Drinks Fair in Chengdu and celebrate the upcoming launch of our new premium range in China, [yellow tail] Up, with an immersive brand experience.
Guests attending our exhibition stand enjoyed:
🍷 Listening stations featuring music curated to pair perfectly with our wines.
🍷 [yellow tail] cocktails crafted to elevate the tasting experience.
🍷 Interactive QR codes linking to a microsite with fun games.
🍷 Personality badges with paired drinks and activations, making the experience uniquely personal.
The overwhelmingly positive response from attendees has us excited to see these two new wines roll-out in late May.
Thanks to everyone who joined us for this unforgettable event.
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