China Food & Drinks Fair

A wrap up from the China Food & Drinks Fair in Chengdu

We were thrilled to be an exhibitor at the recent China Food & Drinks Fair in Chengdu and celebrate the upcoming launch of our new premium range in China, [yellow tail] Up, with an immersive brand experience.

Guests attending our exhibition stand enjoyed:

🍷 Listening stations featuring music curated to pair perfectly with our wines.

🍷 [yellow tail] cocktails crafted to elevate the tasting experience.

🍷 Interactive QR codes linking to a microsite with fun games.

🍷 Personality badges with paired drinks and activations, making the experience uniquely personal.

The overwhelmingly positive response from attendees has us excited to see these two new wines roll-out in late May.

Thanks to everyone who joined us for this unforgettable event.