China Food & Drinks Fair
We were thrilled to be an exhibitor at the recent China Food & Drinks Fair in Chengdu and celebrate the upcoming launch of our new premium range in China, [yellow tail] Up, with an immersive brand experience.
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We’re proud to announce a major milestone in our spirits journey, from 1 May 2025, the distribution of Morris Australian Single Malt Whisky and 36 South Blended Whisky will move in-house to join the Casella Family Brands portfolio across beer, wine and spirits for all off-premise channels.
This strategic shift strengthens our connection with customers, enabling our sales team to deliver a more personalised and agile service across Australia.
We’re also delighted to partner with Proof Drinks Australia as our new on-premise distributor, bringing their premium expertise to our growing spirits portfolio.