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Australia’s Nobel Laureates Volume Three

22nd October 2021 | Written by client

We are excited to announce that Casella Family Brands is featured in the latest edition of ‘Australia’s Nobel Laureates Volume Three.’ This is a 700-page digital book containing Australia’s acclaimed Nobel Laureates and a series of essays and articles from industry leaders on the state and future of our Innovation Nation.

The book features an article on Casella Family Brands, titled ‘An Australian Family Success Story.’ It details the family’s humble beginnings when Filippo and Maria Casella first arrived in Australia in 1957, and follows the rise of a global phenomenon with the launch of [yellow tail] wine in 2001 under the guise of their entrepreneurial son, John Casella. The feature then divulges the expansion of the family owned business by acquiring premium Australian wineries, and striving to deliver fresh ideas and innovation that meet consumer trends and tastes.

“Crafting consistently high-quality wines is at the heart of everything we do. Our desire is to bring to the world a range of distinct and out-standing Australian wines that leave a legacy, and contribute to Australia’s reputation as a world class wine-producing nation’. – John Casella

To access the full book, or read the essay on page 626, visit: https://www.innovation-intelligence.com/n3

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