When founders Filippo and Maria Casella immigrated to Australia in 1957, they started with a dream to build a winery where their family could work and prosper together. They never could have anticipated that from such humble beginnings, Casella Family Brands would become the success it is today.
With a family history of winemaking dating back to 1820, Filippo recognised the great potential of the Riverina region in New South Wales. In 1965, he bought land near the township of Yenda outside of Griffith in New South Wales and grew grapes for local winemakers. Grape growing became wine making and wine making needed a winery; in 1969 the Casella family winery was born.
John Casella, one of Filippo’s sons, joined the family business and became Managing Director of Casella Family Brands in 1994. John’s vision has always been to produce great quality Australian wine for the world. Many people were intimidated by the mature, stuffy wine industry and avoided wine because they didn’t want to learn about vintages, varietals and regions. The key to differentiation was to make a fun and non-traditional wine that’s easy to drink for everyone. In 2001 he created [yellow tail] and selected the iconic yellow-footed rock-wallaby for the label.
Since its inception in 2001, the brand has grown to be the Most Powerful Australian Wine Brand in the World and fifth Most Powerful Wine Brand globally*. Casella Family Brands exports over 12 and a half million cases of [yellow tail] to more than 50 countries around the world every year and more than two and a half million glasses of [yellow tail] are enjoyed around the world each day.
Today Casella Family Brands is proud to present its portfolio which alongside [yellow tail] brings together Peter Lehmann Wines, a legend of Australian winemaking, and the Casella premium range of wines.* Intangible Business, The Power 100 Report, 2015.