The Casella Story from 1957 to today
Founders Filippo and Maria Casella migrate from Sicily and purchase Farm 1471, the future home of Casella Family Brands.
Casella Family Brands is born. The Casella family produce their first batch of wine in Australia. The dream is becoming a reality.
First vintage with 50 tonnes of fruit crushed.
The winery starts to grow, a stainless steel tank and 12 tonne fermenter installed.
Casella Family Brands partner with US importers W.J Deutsch & Sons who launch [yellow tail] to the US. The forecast for the first year was to sell 25,000 cases but actual sales were over a million. The brand is born!
Global sales of [yellow tail] reach five million cases.
[yellow tail] awarded the Jimmy Watson and Stodart Trophy, two of the highest accolades in the Australian Wine Show calendar for one-year-old reds.
Casella Family Brands is inducted into the export hall of fame for its ongoing contribution to the Australian wine industry. 20 millionth case leaves for Japan.
To keep up with [yellow tail]’s rapid growth, the winery installs the fastest bottling line in the world, capable of processing 36,000 bottles per hour.
[yellow tail] installs the largest rain and waste plant in Australia at Mt Bingar. It is capable of recycling the equivalent of 160 olympic-sized swimming pools every year.
[yellow tail] hits the streets of UK with its ‘Hello’ campaign. A truly global community of [yellow tail] lovers flourishes with global sales of [yellow tail] surpassing ten million cases.
[yellow tail] named Australia’s most powerful family owned wine brand. Two years running!
[yellow tail]’s popular Bubbles and Pink Bubbles reveals a brand new look and innovative re-sealable closure. [yellow tail] releases convenient 187ml mini-bottles in five popular varieties.
[yellow tail] celebrates its 10th birthday and is available in over 50 countries around the world. From humble beginnings [yellow tail] has become Australia’s greatest wine exporter.
[yellow tail] awarded the Grand Gold medal, the highest award possible, at the prestigious MUNDUS VINI International Wine Awards.
Casella Family Brands reaches one billion bottles of [yellow tail]. One billion bottles means that ten billion glasses of [yellow tail] wine have been enjoyed around the world.
Casella Family Brands acquires Peter Lehmann Wines and launches premium Casella range.
Casella Family Brand’s acquires Brand’s Laira.
Casella Family Brands acquires Morris Wines.